This major is aimed at cultivating students with a comprehensive grasp of the basic theories and general knowledge of cultural industry management and its branch subjects, a high level of cultural theory, strong abilities of industry management and cultural innovation, and the ability to analyze and solve problems with flexibility. Our academic modules include art and creative industry management, media industry management, cultural relics and museum management, and jewelry industry management. Based on the Institute of Art History and Art Philosophy, the Institute of Contemporary Art and the Institute of Art and Creative Industries, we have established the MA program in art theory and the MFA degree program in art industry management and curating. In addition, our PhD program in aesthetics enroll students of art philosophy, contemporary art criticism and practice, and art and cultural industries, which constitutes a complete academic degree system from undergraduate to doctoral level.
We emphasize international academic exchanges, with academic exchanges and international cooperation carried out on art theory, contemporary art studies and art industry management practice to develop students’ international outlook and contemporary vision. Meanwhile, on the basis of Shanghai and China’s flourishing cultural creative industry, we strengthen practical training and offer students learning and practice opportunities through the university-enterprise cooperation mechanism. We aim at cultivating interdisciplinary students with artistic and cultural accomplishments, cultural creativity as well as marketing and management capabilities.
Facing the emerging industries with key support from the State, cultural industry management is a promising major. Most of our graduates are engaged in research, creative, management, educational and brokerage work in cultural management organs, cultural enterprises and public institutions, art industry organizations, cultural media organizations, and Internet companies. Students graduating from this major will be conferred with a bachelor’s degree in management.
